Privacy Policy
Last Updated: February 2026
CARTERUS (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines the types of information we collect, how we use it, and the choices available to you regarding your data when you visit https://cartervalves.com/ (the “Site”) and use our services.
1. Information We Collect
We collect information in two primary ways: automatically when you visit our Site and voluntarily when you interact with us.
a) Information Collected Automatically (Usage Data)
When you access our Site, our servers automatically record certain technical data to ensure stability and security. This may include:
- Device Information: Type and version of your browser, operating system, and device type.
- Log Data: Internet Protocol (IP) address, referring URL (the site that linked you to us), pages visited, and the date/time of access.
- Purpose: This data is used for internal statistical analysis, system administration, and to improve the functionality of our Site. It is generally stored separately from personal identifiers.
b) Information You Provide Voluntarily
We collect personal information that you voluntarily provide to us when you:
- Contact us via email or contact forms.
- Request customer support or product information.
- Data Collected: This may include your name, email address, phone number, shipping address, and the content of your messages.
- Purpose: We use this data strictly to facilitate communication and fulfill your specific requests (e.g., processing an order or sharing shipping details with logistics partners).
2. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from.
- Essential & Session Cookies: These are temporary files deleted when you close your browser, used to maintain site functionality during your visit.
- Analytics & Advertising Cookies: We may use persistent cookies to recognize you on return visits and to tailor our services.
- Control: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.
3. Third-Party Analytics and Advertising
To optimize our business and provide relevant content, we partner with third-party service providers.
- Google Analytics: We use Google Analytics to analyze website usage. This service tracks visitor behavior and usually transmits data to Google servers in the USA.
- Privacy Note: We have activated IP Anonymization, meaning your IP address is truncated within the EU/EEA before transmission to the US, ensuring a higher level of privacy.
- Digital Advertising (Google Ads & Microsoft Ads): We may use tracking codes to measure the Return on Investment (ROI) of our advertising campaigns. These tools allow us to understand user flows and conversion activities to deliver more relevant advertisements.
4. How We Use Your Information
We use the collected data for the following legitimate business purposes:
- Service Delivery: To operate our Site and fulfill orders for goods and services.
- Communication: To respond to your inquiries, support requests, and provide updates.
- Optimization: To analyze user behavior and improve our website performance, products, and user experience.
- Marketing: To measure the effectiveness of our advertising and, where permitted, send you promotional communications (which you can opt-out of at any time).
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your personal data, please remember that no method of transmission over the Internet is 100% secure.
6. Your Rights and Choices
You have specific rights regarding your personal information:
- Access & Correction: You may request to review, correct, or update your personal information.
- Opt-Out: You may request that we stop sending non-transactional marketing emails.
- Deletion: You may request that we disable your account or delete your personal data, subject to legal retention obligations.
To exercise these rights, please contact our Customer Support team at the email address listed below.
7. Third-Party Links
Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
8. Contact Us
If you have any questions about this Privacy Policy, please contact us.
Email: info@cartervalves.com
Please do not email your credit card number or other sensitive financial information.